Writing & Speaking Style
Just as important to your brand as the visuals — your overall cadence can be styled to tell your audience quite a bit about you, just in the way things are written or spoken.How Do You Want to Sound?
Are you informative? Playful? Scientific? Are you speaking to a company’s Marketing Department — or a soon-to-be mom? What do you want your role to be with your customer? How would that role sound to have the most impact?
In your messaging, you’ll want to give the reader what they need to understand what you’re doing, minus any known/rhetorical information, with a dash of pizzaz to make them pay attention and remember you.
Ultimately your Pitch Deck is geared to an investor who wants straight to the guts of what you’re doing. They want to know why it’s awesome and is it something that could potentially make them money. However, your brand voice can be used in creative ways, like headers, and call-outs. This can be a powerful way to demonstrate you know your audience.
They say, a business person will tell you about a thing and how it works, a marketing person will tell you how it’s going to benefit you. Do your best to put yourself in the shoes of your stakeholders. Your best brand voice will feel organic and resonate to great customer experiences.
Keep it consistent and try not to be cheesy. It can help to keep running notes of headline and call to action messaging ideas.
And most importantly… less is more. The more words you have on a page, the less they read. Read and reread your pitch out loud. Any word that can be omitted should be.
In summary, you want to be informative, concise, and memorable.