Visual Elements
You'll want to add your logo and define your visual brand. Here we'll select your color palette, fonts, and any patterns or graphic design marks, customize charts and graphs to your color palette, and style photos and/or other visual graphics to fit your brand.Logo & Branding
If a slide gets pulled from the deck, would they know it’s your company? A quick way to achieve this is having on hand a small version of your logo that can be put in a corner on each slide. You can use design elements to give each slide a unified look and feel.
- Colors
- Font
- Graphic Elements
Charts & Graphs
An easy way to elevate the design of your deck and customize visuals of your data is by coloring charts and graphs. It’s good to have a handful of colors to choose from in your brand to make this quick and easy.
Photos & Design
They say a picture’s worth a million words, this can be especially helpful in a pitch deck where you need to communicate a lot quickly. If you’re using photographs, applying a filter or style could be an effective way to make them feel on-brand. Illustrations can be used in place of photos to show more abstract concepts — or to drive a point home without puting someone’s face on it. It will be helpful here to really think about your value propsition and how you need to be perceived by your customer to be the brand they love.