Build Your Slides
We'll go through some typical slides included in successful Pitch Decks. The order and information on each will be up to your business, but these slides will help put you in a strong starting place. Your story and your slides will sync up to become a powerful presentation.Slide by Slide
This section will walk through slides typically used. Each of these next pages matches up to a slide in your Google Slides Pitch Deck. If you get to a slide you don’t have content for yet, try not to get stuck and just skip it and come back later. At any point you can navigate around by using the Module 2 dropdown navigation at the top of this section. If you need to reference something covered in Module 1, there is a link to the dashboard in the footer of each page.
You’ll want to end up with 8 to 15 slides max. These 12 are a starting point, but you may want to expand or condense on business areas most relevant or not to your company’s story and needs. For example, if you have impressive strategic partners you’d like to show, strong adoption numbers, and an impressive development timeline, your Plan slide might need to be two or even three slides. Or, if your team is the most impressive thing about your company, maybe you want it closer to the beginning of the pitch.
It will be important to balance hitting all the data points an investor will want to see, with the storytelling in your pitch. Again, do your best to make it through it and not get stuck overthinking one area.
Pitch Deck Slides
- Intro
- Situation — Problem | Opportunity | Story
- Solution — Product Overview | Value Prop | Competitive Advantage
- Strategy — Business Model | Adoption Strategy
- Plan — Go-to-Market Timeline
- Traction — Users | Growth | Partners
- Market — Analysis | Size | Trends
- Competition — Analysis | Competitor Comparison
- Industry — Analysis | Size | Trends
- Team — Founders | Dev, Mktg, Ops | Board of Directors | Mentors, Advisors & Investors | Future Hires
- Finances — Revenue | Expenses | Profit | 3 Year P&L Chart
- Ask — Current Portfolio | Desired Funding Amount | Use of Funds
Remember — less is more! Some of the subtitles above are just suggestions or options. If it doesn’t seem like it applies to you, it may not.
The fewer words, the more they read. And know they might not make it past slide 3.
Keep in mind your goal. If it is to get a meeting with a potential investor, You’ll want to build this to entice them into learning more, not share everything about the business. It’s like dating! Give them just enough and make each point compelling.