Module 2: Structuring Content
Start building it! This section will walk you through starting out, structuring your story, and then go slide-by-slide to help you structure your content in the best way possible.Module 2
Structuring Content
Create Your Pitch Deck
Sometimes the hardest part is getting started. Here, you’ll create your file and get a run down of some tips and practices we’ve learned over the years.
Tell Your Story
Your pitch is ultimately your most refined storytelling of why someone should believe in what you’re doing, strongly enough to put their money in it.
Slide by Slide
This section will walk through slides typically used. You’ll want to end up with 10 to 15 max — selecting those most relevant to your company’s story and needs.
- Intro
- Situation — Problem | Opportunity | Story
- Solution — Product Overview | Value Prop | Competitive Advantage
- Strategy — Business Model | Revenue Model
- Plan — Adoption Strategy | Go-to-Market Timeline
- Traction — Validation
- Market — Analysis | Size | Trends
- Competition — Analysis | Competitor Comparison
- Industry — Analysis | Size | Trends
- Team — Founders | Dev, Mktg ,Ops | Board of Directors | Mentors, Advisors & Investors
- Finances — 3 Year P&L Chart
- Ask — Current Portfolio | Funding Plan | Use of Funds