Tell Your Story
Ultimately you're looking to reach people and entice them to learn more about your business. If you've gotten out there to network the idea, you may have honed in on a pitch narrative that strikes people — or you may not have. Now is a good time to dial this in.Overview of the Story of your Pitch
We recommend working on your story in a Docs file, within your new Notes folder. Here is a distilled starter story outline:
- Illuminate the Situation
- BAM! … New Solution
- Tease Strategy & Go-to-Market Plan
- Summarize the Business Plan and Revenue Model
- Overview Environment — Market, Competition, Industry
- Establish your Team Credibility
- Show Financial History & Projections
- Land the Ask
Copy this outline to your doc and start making some notes for each bullet item. Try reading it through as though you’re presenting your business to someone. Reread it. Feel free to order it differently to make sense. Is your team the most impressive thing about your business? Maybe you lead with that.
This is a good time to talk it out with trusted peers. Just remember, it’s likely that very few of them are investors who profile to those you’ll be pitching, so take all feedback with a grain of salt. Consider each persons’ feedback a data point, and not a deciding factor in your story. What you’ll want to look for and pay the most attention to is the moment the person you’re speaking to lights up and ‘gets it’.
The Outline you create here can be used as an Investor Memo, just rework it once you build your slides.
This is Working Space
Once you feel you’re ready to start to creating slides, move on to the next section. You can refer to this and add notes as you work on the slides. Areas of your business that feel more important and developed out will start to take shape, and areas less developed in need of attention will be revealed.